Half the Sky Movement: The Game

Community Management, Graphic Design, and Associate Production

Half the Sky Movement: The Game is the educational Facebook game component of the Half the Sky Movement transmedia project, an initiative created to bring attention to various injustices suffered by women worldwide. I primarily served as Community Manager for the game’s 800k+ fan base and much of my work involved implementing and executing the game’s digital and social media strategies. I also created written content and graphics for use in social media, events, print publications, in-game content, and more.

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Samples of social media promotional images created for the game's Facebook page.
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Layout designs for the game's social media pages and player guides.
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Media ads featured on Zynga's Z-Bar and other locations on Facebook.
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Infographic documenting the game's first 10 days post-launch.

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Developer Events

Event Production

Half the Sky Movement: The Game

Half the Sky Game

Community Management

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Games For Change

Graphic Design

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Beggar Blocks

Game Development