Half the Sky Movement: The Game
Community Management, Graphic Design, and Associate Production
Half the Sky Movement: The Game is the educational Facebook game component of the Half the Sky Movement transmedia project, an initiative created to bring attention to various injustices suffered by women worldwide. I primarily served as Community Manager for the game’s 800k+ fan base and much of my work involved implementing and executing the game’s digital and social media strategies. I also created written content and graphics for use in social media, events, print publications, in-game content, and more.
Samples of social media promotional images created for the game's Facebook page.
Layout designs for the game's social media pages and player guides.
Media ads featured on Zynga's Z-Bar and other locations on Facebook.
Infographic documenting the game's first 10 days post-launch.
Half the Sky Game
Games For Change